Pernod Ricard - Consumer Engagement
Pernod Ricard - Consumer Engagement
New Technology for Increased Engagement
In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were the first spirits & wine company to leverage the QR code technology for product traceability, and became the first company in their industry to have in-depth insights into their product distribution channels, gaining great success in their battle against Grey Market Activities ( unauthorized cross regions distributions). And thanks to the possibilities of this technology bring, for the first time in history as a strictly B2B brand, Pernod Ricard China achieved in building direct engagement channels with the end consumers leveraging that technology. System in Motion is proud to be part of that journey.
In 2016, we helped Pernod Ricard China to continue their journey of innovation by modernizing their traceability integrating with their HQ’s corporate information systems. We helped simplified and streamlined their overall traceability structure with customized developments that are fully integrated to meet their special requirements.
They are one of System in Motion’s most valued customers, as they also value the same vision as we do: Commitment to Efficiency, Results and Success!
Moving forward, we will continue working on more innovative information systems projects supporting Pernod Ricard China and worldwide in building a more modern and digitalized industry standard by delivery high quality projects within. “Our Next Generation Traceability can support business better & faster.” Sam Wang – IT Director Pernod Ricard China
About Pernod Ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across over 160 markets, and by its own direct salesforce in 73 markets. The Group’s de-centralised organisation empowers its 19,400 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in Vigeo Eiris for the beverage sector. Pernod Ricard is also a United Nation’s Global Compact LEAD company. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index
About Pernod Ricard China
In China, Pernod Ricard leads the way among all international wines and spirits groups. Key brands such as Chivas Regal, Martell and Royal Salute were introduced into the country over two decades ago, since then they have grown to become China’s leading portfolio of imported spirits. The acquisition of Allied Domecq and Vin & Sprit further consolidated Pernod Ricard’s leadership in China with the addition of Ballantine’s, Mumm, Perrier-Jouët, Beefeater, Kahlúa and Malibu in 2005, Absolut vodka in 2008, and Monkey 47 in 2016 to the already strong brand portfolio.
Pernod Ricard has a wholly-owned trading company based in Shanghai, with a strong distribution network across China and key offices located in Beijing, Guangzhou, Xiamen, and Wuhan.
As Pernod Ricard continues to enjoy healthy growth in China, it also maintains its commitment to contributing to China’s sustainable development. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard China’s positive contribution, the Company has received a significant number of awards.