Cheers Makes You Smile It was founded and is still managed by wine lovers. The company’s roots stem from a long history of wine trading, a passion for wine drinking, and a strong desire to share it with the greatest number of Chinese consumers.
Content about Distribution
Lesaffre - Food Ingredient Distribution Efficiency across China
Lesaffre is the world’s leading producer and distributor of yeast. However, the company does not lead in the Chinese market and faces stiff competition in a very fragmented market. The keys to its success in China are agility and efficiency in sales, production, and supply chain.