In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry.
Content about Integration
Lesaffre - Food Ingredient Distribution Efficiency across China
Lesaffre is the world’s leading producer and distributor of yeast. However, the company does not lead in the Chinese market and faces stiff competition in a very fragmented market. The keys to its success in China are agility and efficiency in sales, production, and supply chain.
Remy Cointreau - Traceability to Control Distribution
Service Highlights: Created unique codes to facilitate easy traceability. ID authentication software was used to build consumer trust. Implemented a tracking and analysing system to visualize product movement. Increasing the brands’ reach on WeChat.