System in Motion - Blog - Technology for all

In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were one of the first spirits & wine companies to leverage the QR code technology for product traceability to gain in-depth insights into their product distribution channels, achieving great success in their battle against Grey Market Activities ( unauthorized cross regions distributions). And thanks to the possibilities of this technology bring, for the first time in history as a strictly B2B brand, Pernod Ricard China achieved in building direct engagement channels with the end consumers leveraging that technology. System in Motion is proud to be part of that journey.

The current crisis has changed the way we do business forever but in hindsight, it has also given us the time to reflect on our habits and lean more towards efficient business practices, towards a data-driven corporate culture.

Why do it in one day? The last few times we decided to refresh our website, migrate it to a new platform, or update the layout, it took between a few weeks and a few months, and that what was painful. The typical project was to decide what needed to change, starting the work, looking at the results, then having new ideas. On top of that, because it is internal work, the infamous cobbler’s son never gets the best pair of shoes, i.e., the highest priority. We did not want that to happen this time, because:

COVID-19 is expected to have a long lasting impact on healthcare, transports, trade. No sector will remain untouched. Corporate can’t avoid change. To grab opportunities during the pandemic and its aftermath, agility is critical.

Béaba is a creator of innovative baby products developed to make new parents’ lives easier and fun. Béaba launched its branch in China in 2020, across the most popular e-commerce platforms and offline premium retailers. They did it in partnership with its historical distributor operating since 2013.