System in Motion - Blog - Technology for all

Considering a new brand to better represent our AI expertise, we plan to depart from our decade-old, generic ‘System in Motion’ name. We will use generative AI to suggest unique, protectable brand names.

In the rapidly evolving world of artificial intelligence (AI), companies are aggressively pushing the boundaries of what machines can do, often at the expense of privacy and ethical considerations. Central to this relentless pursuit is the way AI models are trained, using vast amounts of data, sometimes dubiously acquired, to refine their algorithms and enhance their capabilities. This process, while technologically impressive, raises significant concerns about the implications for copyright laws and business practices.

Considering a new brand to better represent our AI expertise, we plan to depart from our decade-old, generic ‘System in Motion’ name. We will use generative AI to suggest unique, protectable brand names.

In a significant shift in its technological strategy, McDonald’s has officially announced the termination of its AI-driven drive-thru ordering system , a project in collaboration with IBM started in 2021. McDonald’s “told franchisees that it’s winding down an AI drive-thru ordering partnership with IBM no later than July 26th, 2024,” McDonald’s stated. This decision will lead to the removal of the technology from over 100 restaurants where the system was being tested. McDonald’s, in its official statement, did not clarify the decision process or metrics used to stop the initiative. It did not even comment on the fact that it was a failure, or a partial success. But consumers tell a different story.

Our AI Accelerator is a launchpad for AI Transformation. We streamline all crucial activities into a single, focused month, providing the push companies need to prioritize and achieve significant results in their AI journey. Our first batch of participants, who had been considering AI Transformation for months, experienced firsthand how the Accelerator can turn contemplation into action and results in just one month.

We are thinking about creating a new brand to better represent our expertise in AI. We have used the same brand for over a decade. It is now time to consider a more representative name. Additionally, ‘System in Motion’ is a very generic name that other companies use in various forms. Finally, we cannot protect that name, because it uses very generic words. Therefore, we have decided to leverage generative AI to help us come up with different name ideas.