Innovation

The world of business-to-business (B2B) marketing and product design has significantly evolved over the years, with advancements in technology pushing the boundaries of creativity and innovation. One such area that has gained significant attention is image generation. The ability to create compelling, high-quality images using artificial intelligence has become an essential tool for marketers. However, prompting for image generation is not as easy as it seems. This article seeks to shed light on why prompting for image generation is a challenging task.

Generative AI has been making waves in the business world, not just because of its impressive capabilities, but also due to its potential for transforming various industries. As a CEO, it’s crucial to understand this technology’s ins and outs. Here are five things every CEO should know about Generative AI.

Introduction to Generative AI In the ever-evolving landscape of artificial intelligence (AI), generative AI has emerged as a frontier in content creation, including image generation. While this technology has proven to be a game-changer, it’s important to remember that the successful application of generative AI requires the human touch, both at the beginning and at the end of the process.

The rise of AI has opened up new opportunities for knowledge workers across the globe. One such opportunity is Prompt Engineering, a technique used to instruct AI models to perform specific tasks. Understanding Prompt Engineering can empower you as a knowledge worker, especially if you’re part of a multinational company. Here’s why:

AI in China in Spring 2023 In the Spring of 2023, Stephane Monsallier, Founder and CEO of System In Motion, was interviewed by Raphael Seghier for the podcast Sesame Asie. With 30 years of experience in technology, Monsallier discussed the impact of new AI technologies emerging in China since the country reopened its doors.

In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were one of the first spirits & wine companies to leverage the QR code technology for product traceability to gain in-depth insights into their product distribution channels, achieving great success in their battle against Grey Market Activities ( unauthorized cross regions distributions). And thanks to the possibilities of this technology bring, for the first time in history as a strictly B2B brand, Pernod Ricard China achieved in building direct engagement channels with the end consumers leveraging that technology. System in Motion is proud to be part of that journey.