Next-Gen

Lesaffre is the world’s leading producer and distributor of yeast. However, the company does not lead in the Chinese market and faces stiff competition in a very fragmented market. The keys to its success in China are agility and efficiency in sales, production, and supply chain.

If you have an old enterprise solution that does not answer your current and future business needs, your Information System can slow down your business growth. You need a Next-Gen project.

In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were the first spirits & wine company to leverage the QR code technology for product traceability, and became the first company in their industry to have in-depth insights into their product distribution channels, gaining great success in their battle against Grey Market Activities ( unauthorized cross regions distributions).

Service Highlights: Created unique codes to facilitate easy traceability. ID authentication software was used to build consumer trust. Implemented a tracking and analysing system to visualize product movement. Increasing the brands’ reach on WeChat.

Although SIM is in the IT business, their approach starts from understanding your business challenges to come up with the optimized IT solution for it. I could always feel their efforts to build a long-term relationship and to put your challenges at the heart of their proposal.