AI for E-Commerce Specialization - 3hrs Training

AI for E-Commerce Specialization - 3hrs Training

1.1 Course Description

The Italian Chamber of Commerce in Hong Kong and Macao presents the AI for E-commerce Specialization course in collaboration with System in Motion Co., Ltd. This specialized 3-hour training, developed in partnership between commConsult and System in Motion, is designed to revolutionize companies’ e-commerce operations. Through 8 comprehensive chapters and continuous practical exercises, you’ll learn how to leverage Generative AI to optimize key processes, from product content creation to personalized customer journeys. This course builds on the prompting techniques from AI Fundamentals training, combining decades of e-commerce expertise with cutting-edge AI strategies.

1.2 Why This Training?

• Optimize Key Processes: Discover how AI can enhance every stage of the e-commerce funnel.
• Boost Efficiency: Streamline workflows like product description generation, SEO optimization, and image creation.
• Enhance Personalization: Learn advanced techniques to craft hyper-personalized customer experiences.
• Drive Data-Driven Decisions: Use AI to analyze customer feedback and sentiment for actionable insights.

1.3 What You’ll Learn:

1. AI in E-commerce Overview

• Identify processes and funnel stages that benefit from AI.
• Explore the current and future state of AI in e-commerce.

2. Tone, Persona, and Market Alignment

• Craft detailed customer personas for targeted communication.
• Align product features with customer preferences.

3. Product Content Optimization

• Generate compelling product descriptions with SEO-friendly keywords.
• Speed up image generation workflows with precise prompts.

4. Customer Feedback & Improvement

• Convert qualitative feedback into actionable quantitative analysis.
• Create data-driven action plans to address customer needs.

5. AI for Personalization

• Understand how AI enhances personalization and customer engagement.
• Master techniques to make every communication feel natural and tailored.

6. AI for Campaign Planning

• Build comprehensive email marketing calendars.
• Leverage automation for precise customer segmentation.

7. AI for Personalized Journeys

• Design, refine, and develop customer journeys that drive engagement.
• Generate personalized emails for each step of the journey.

8. AI for Sentiment-Driven Insights

• Automate sentiment classification to understand customer intent.
• Craft unique, context-aware email responses.

1.4 Who Should Attend?

• Managers and contributors in e-commerce platforms or brand e-commerce teams.
• Professionals looking to improve daily operations with Generative AI tools.
• Teams who have completed AI Fundamentals training or possess equivalent prompting proficiency.

1.5 Outcome:

By the end of this training, you’ll have the skills and knowledge to:

• Streamline e-commerce workflows with AI-driven efficiency.
• Create personalized, engaging customer experiences.
• Make data-driven decisions to improve customer satisfaction and drive growth.

Transform Your E-Commerce Operations with AI – Register Today! Equip your team with the expertise to lead in the AI-powered e-commerce landscape.

Important Notes:

• Limited seats are available. RSVP to secure your place.
• Cancellations must be provided in writing to icc@icc.org.hk 5 days before the event. No shows will be charged.
• By attending this event, you agree to be photographed, recorded, and/or filmed.
• All events will be rescheduled or canceled if there is a Typhoon 8 (or above) or Black Rainstorm Signal.