In a significant shift in its technological strategy, McDonald’s has officially announced the termination of its AI-driven drive-thru ordering system , a project in collaboration with IBM started in 2021. McDonald’s “told franchisees that it’s winding down an AI drive-thru ordering partnership with IBM no later than July 26th, 2024,” McDonald’s stated. This decision will lead to the removal of the technology from over 100 restaurants where the system was being tested. McDonald’s, in its official statement, did not clarify the decision process or metrics used to stop the initiative. It did not even comment on the fact that it was a failure, or a partial success. But consumers tell a different story.
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