Why do it in one day? The last few times we decided to refresh our website, migrate it to a new platform, or update the layout, it took between a few weeks and a few months, and that what was painful. The typical project was to decide what needed to change, starting the work, looking at the results, then having new ideas. On top of that, because it is internal work, the infamous cobbler’s son never gets the best pair of shoes, i.e., the highest priority. We did not want that to happen this time, because: