The first step to any technology project is to define clear business objectives. Any new technology can make innovation possible and open up new business models. For companies that are not in Tech, the business strategy should always come first. So technology supports a clear business goal.
Digital
Fragonard - Digital Souvenir
Fragonard, with its museums scattered across several locations, offers a unique, free-of-charge experience for both individual and group visitors. To elevate brand perception and revenue, Fragonard envisioned a strategy to inspire visitors from China to follow their WeChat official account and explore their online store on YouZan.
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