Cheers, driven by wine enthusiasts, enhances the Chinese wine market with a stringent quality policy. Originating as MQ Wines, it evolved into Cheers, franchising a successful store concept. System in Motion empowers Cheers with MyReport for data analysis, Openbravo for retail innovation, and a WeChat loyalty program, boosting operational efficiency, network expansion, and customer interaction.
Lesaffre is the world’s leading producer and distributor of yeast. However, the company does not lead in the Chinese market and faces stiff competition in a very fragmented market. The keys to its success in China are agility and efficiency in sales, production, and supply chain.
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