1.1 Course Description The Italian Chamber of Commerce in Hong Kong and Macao presents the AI for E-commerce Specialization course in collaboration with System in Motion Co., Ltd. This specialized 3-hour training, developed in partnership between commConsult and System in Motion, is designed to revolutionize companies’ e-commerce operations. Through 8 comprehensive chapters and continuous practical exercises, you’ll learn how to leverage Generative AI to optimize key processes, from product content creation to personalized customer journeys. This course builds on the prompting techniques from AI Fundamentals training, combining decades of e-commerce expertise with cutting-edge AI strategies.