Google’s ambitious plan to showcase its Gemini AI assistant at the 2024 Paris Olympics hit a snag following a significant backlash against its “Dear Sydney” commercial. The ad, intended to highlight the inspirational connection between Olympic medalist Sydney McLaughlin and a young fan, instead sparked controversy over its portrayal of AI’s role in personal human interactions. So, Google had to pull the ad.
Marketing
Leveraging AI to Build Innovative Brands: Use Case - Part 1 of 5
We are thinking about creating a new brand to better represent our expertise in AI. We have used the same brand for over a decade. It is now time to consider a more representative name. Additionally, ‘System in Motion’ is a very generic name that other companies use in various forms. Finally, we cannot protect that name, because it uses very generic words. Therefore, we have decided to leverage generative AI to help us come up with different name ideas.
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