1.1 Course Description Course Description: 3.5 hours – Intensive workshop This specialized 3.5-hour training, developed in partnership between System in Motion and CommConsult, is designed to revolutionize your Marketing operations. Through continuous practical exercises, you’ll learn how to leverage Generative AI to optimize key processes, from product content creation to personalized customer journeys. This course builds on the prompting techniques from AI Fundamentals training, combining decades of eCommerce expertise with cutting-edge AI strategies.