In 1994, Etam established itself in China and then created EIS in 2009. Since then the company required an integration. Its sourcing & order management softwares were between the French and Chinese division. The visualization of the entire supply chain wasn’t efficient, and Etam required a digitalized quality control of manufactured quantities.
In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were the first spirits & wine company to leverage the QR code technology for product traceability, and became the first company in their industry to have in-depth insights into their product distribution channels, gaining great success in their battle against Grey Market Activities ( unauthorized cross regions distributions).
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