Lesaffre is the world’s leading producer and distributor of yeast. However, the company does not lead in the Chinese market and faces stiff competition in a very fragmented market. The keys to its success in China are agility and efficiency in sales, production, and supply chain.
In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were the first spirits & wine company to leverage the QR code technology for product traceability, and became the first company in their industry to have in-depth insights into their product distribution channels, gaining great success in their battle against Grey Market Activities ( unauthorized cross regions distributions).
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