Digital transformation is the driver of the new economy, taking industries into accountable, productive, and collaborative environments. Procurement and sourcing are just some of the sectors experiencing colossal growth. The market for this segment is expected to reach 20 billion CNY by 2022.
Lesaffre is the world’s leading producer and distributor of yeast. However, the company does not lead in the Chinese market and faces stiff competition in a very fragmented market. The keys to its success in China are agility and efficiency in sales, production, and supply chain.
In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were the first spirits & wine company to leverage the QR code technology for product traceability, and became the first company in their industry to have in-depth insights into their product distribution channels, gaining great success in their battle against Grey Market Activities ( unauthorized cross regions distributions).
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