Fragonard, with its museums scattered across several locations, offers a unique, free-of-charge experience for both individual and group visitors. To elevate brand perception and revenue, Fragonard envisioned a strategy to inspire visitors from China to follow their WeChat official account and explore their online store on YouZan.
In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were the first spirits & wine company to leverage the QR code technology for product traceability, and became the first company in their industry to have in-depth insights into their product distribution channels, gaining great success in their battle against Grey Market Activities ( unauthorized cross regions distributions).
Service Highlights: Created unique codes to facilitate easy traceability. ID authentication software was used to build consumer trust. Implemented a tracking and analysing system to visualize product movement. Increasing the brands’ reach on WeChat.
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