Content about WeChat

We reviewed key organizational corporates challenges in China that WeCom can help solve, in a joint presentation with our partner AWE at the French Chamber of Commerce in Shanghai , on April 8th, 2021. (see replay below)

Unveiling the Fragonard Digital Souvenir Project: A Fusion of Tradition, Innovation, and Technology We are thrilled to present our groundbreaking collaboration with Fragonard Parfumeur, a revered French perfume brand that encapsulates the timeless elegance and sophistication of the French Riviera. Born in 1926 in the heart of Grasse, the world’s perfume capital, Fragonard has been weaving a tapestry of exquisite fragrances for nearly a century, harmoniously fusing tradition with innovation. The brand, named after the renowned French painter Jean-Honoré Fragonard, mirrors the brand’s profound connection to art and culture.

New Technology for Increased Engagement In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were the first spirits & wine company to leverage the QR code technology for product traceability, and became the first company in their industry to have in-depth insights into their product distribution channels, gaining great success in their battle against Grey Market Activities ( unauthorized cross regions distributions). And thanks to the possibilities of this technology bring, for the first time in history as a strictly B2B brand, Pernod Ricard China achieved in building direct engagement channels with the end consumers leveraging that technology. System in Motion is proud to be part of that journey.

Service Highlights: Created unique codes to facilitate easy traceability. ID authentication software was used to build consumer trust. Implemented a tracking and analysing system to visualize product movement. Increasing the brands’ reach on WeChat.