System in Motion - Blog - Technology for all

Google's Gemini Ad Failure. Wasn't it Obvious?

Google's Gemini Ad Failure. Wasn't it Obvious?

Google’s ambitious plan to showcase its Gemini AI assistant at the 2024 Paris Olympics hit a snag following a significant backlash against its “Dear Sydney” commercial. The ad, intended to highlight the inspirational connection between Olympic medalist Sydney McLaughlin and a young fan, instead sparked controversy over its portrayal of AI’s role in personal human interactions. So, Google had to pull the ad.

Article 5 minutes read
The AI Revolution: Balancing Macroeconomic Predictions and Tech Industry Dream

The AI Revolution: Balancing Macroeconomic Predictions and Tech Industry Dream

The rapid advancement of artificial intelligence (AI) technology has sparked widespread debate and speculation about its potential impact on the global economy, businesses, and knowledge workers. While some want to believe that AI as a transformative force capable of exponentially boosting productivity and economic growth, others caution against overly optimistic projections. To navigate these divergent views, it’s essential to analyze the AI revolution through a macroeconomic lens, assess its implications at the company level, and understand its effects on individual employees.

Article 3 minutes read
Leveraging AI to Build Innovative Brands: Use Case - Part 5 of 5

Leveraging AI to Build Innovative Brands: Use Case - Part 5 of 5

Considering a new brand to better represent our AI expertise, we plan to depart from our decade-old, generic ‘System in Motion’ name. We will use generative AI to suggest unique, protectable brand names.

Article 8 minutes read
Your New Best Friend is an AI!

Your New Best Friend is an AI!

Avi Schiffmann, a Harvard dropout and the creator of a Webby-winning COVID-19 tracking website , is introducing a new product named Friend. Unlike typical AI devices aimed at enhancing productivity or replacing smartphones, Friend is designed to be a companion, offering emotional support and engagement through a wearable pendant.

Article 3 minutes read
AI in Business: Support Functions vs. Core Processes

AI in Business: Support Functions vs. Core Processes

In the rapidly evolving landscape of business technology, Artificial Intelligence (AI) stands out as a transformative force. However, the decision of where to implement AI within a business - whether in support functions or core processes - can significantly impact its effectiveness and the overall return on investment. We explore the pros and cons of each approach and provide a selection table to guide businesses in making this critical decision.

Article 3 minutes read
AI Accelerator Webinar Replay - 25-07-2024

AI Accelerator Webinar Replay - 25-07-2024

Also available on Youtube. Dive into the future of technology with our comprehensive webinar replay on the Generative AI Value Stack, tailored specifically for forward-thinking businesses. This webinar is a treasure trove of insights, outlining the crucial value stack that companies must establish to fully leverage the capabilities of generative AI. Understand the framework necessary to transform your operations and strategies through the power of AI.

Article 2 minutes read

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