Next-Gen

In order to adapt to the fast growing and ever-changing market environment in China, Pernod Ricard China had taken it upon themselves to be the leader of innovation in their industry. They were one of the first spirits & wine companies to leverage the QR code technology for product traceability to gain in-depth insights into their product distribution channels, achieving great success in their battle against Grey Market Activities ( unauthorized cross regions distributions). And thanks to the possibilities of this technology bring, for the first time in history as a strictly B2B brand, Pernod Ricard China achieved in building direct engagement channels with the end consumers leveraging that technology. System in Motion is proud to be part of that journey.

Why do it in one day? The last few times we decided to refresh our website, migrate it to a new platform, or update the layout, it took between a few weeks and a few months, and that what was painful. The typical project was to decide what needed to change, starting the work, looking at the results, then having new ideas. On top of that, because it is internal work, the infamous cobbler’s son never gets the best pair of shoes, i.e., the highest priority. We did not want that to happen this time, because:

COVID-19 is expected to have a long lasting impact on healthcare, transports, trade. No sector will remain untouched. Corporate can’t avoid change. To grab opportunities during the pandemic and its aftermath, agility is critical.

The TIC (Testing, Inspection, and Certification) industry is very competitive. It is about to become even more competitive, as an increasing number of small players enter the market taking advantage of local regulations and standards. It also creates a very fragmented market. As a result, there is no standard information system offered on the market. TIC leaders need to develop their own solution to maintain competitiveness and operational efficiency.

Cheers, driven by wine enthusiasts, enhances the Chinese wine market with a stringent quality policy. Originating as MQ Wines, it evolved into Cheers, franchising a successful store concept. System in Motion empowers Cheers with MyReport for data analysis, Openbravo for retail innovation, and a WeChat loyalty program, boosting operational efficiency, network expansion, and customer interaction.

In 1994, Etam established itself in China and then created EIS in 2009. Since then the company required an integration. Its sourcing & order management softwares were between the French and Chinese division. The visualization of the entire supply chain wasn’t efficient, and Etam required a digitalized quality control of manufactured quantities.