AI B2B Sales Training

Overview

Participants create reviewed B2B personas, journeys and offer-fit decisions from approved brand and offer context. Participants use approved public or synthetic brand and offer context to create reviewed B2B personas, feature preferences and a customer journey. They then rehearse objections from both roles and evaluate an offer for persona fit. AI supports preparation and drafting; salespeople and sales leaders retain all customer, commercial, pricing and approval decisions.

Who should attend

• **Roles:**B2B sales leaders, account executives, business-development representatives, sales enablement and sales-operations professionals
• Prerequisites: Foundation training in AI or daily practice validated by AI Maturity Assessment. Participants bring knowledge of their organisation, market, department and current KPIs.
• Platform access: Either an internal AI corporate platform with agentic coding capabilities, a Microsoft 365 Copilot corporate license. Alternatively, a temporary AIM platform can be deployed for the training.
• Delivery context: Facilitated practice-based 3h workshop. The training provides open data set for practice, and participants can also bring their own sanitized data.

What you will learn

• Build and review reusable brand and offer context in a folder.
• Create, challenge and store B2B personas, a feature-persona matrix and one customer journey.
• Rehearse a persona/stage-specific objection conversation as customer and salesperson.
• Evaluate an offer against a selected persona and identify recommendations requiring human commercial review.
• Record one safe next sales workflow, its value, reviewer and input boundary.