AI for eCommerce Training

Overview

Participants create on brand product content, campaign plans and customer-feedback actions from approved scenarios.

Who should attend

• Roles: eCommerce, marketplace, product-content, marketing and customer-experience professionals.
• Prerequisites: Foundation training in AI or daily practice validated by AI Maturity Assessment. Participants bring knowledge of their operations, brand identity, product catalogue.
• Platform access: Either an internal AI corporate platform, a Microsoft 365 Copilot corporate license. Alternatively, a temporary AIM platform can be deployed for the training.
• Delivery context: Facilitated practice-based 3h workshop. All practice uses brand elements, product information, available online on the participant’s eCommerce platforms.

What you will learn

• Build and review persona/feature context for a product category and market.
• Use verified keyword evidence to score and improve a product description.
• Draft a structured product-image brief while checking product fidelity and rights.
• Complete a reviewed monthly email campaign chain with explicit human selection points.
• Turn anonymised customer feedback into reviewed escalation, response or prioritised improvement action.
• Identify one safe next eCommerce workflow, reviewer and data boundary.