AI for Marketing Training

Overview

Participants build a reusable marketing context for their brand, turn it into customer personas and journeys, then use it to evaluate, improve and generate marketing content that is more targeted and conversion-focused.

Who should attend

• Roles: Managers and contributors in marketing or brand teams.
• Prerequisites: Foundation training in AI or daily practice validated by AI Maturity Assessment. Participants bring knowledge of their organisation, market, department and current KPIs.
• Platform access: Either an internal AI corporate platform with agentic coding capabilities, a Microsoft 365 Copilot corporate license. Alternatively, a temporary AIM platform can be deployed for the training.
• Delivery context: Facilitated practice-based 3h workshop. Participants should bring their own sanitized data.

What you will learn

• Identify one marketing workflow that AI can improve, and explain its expected benefit, required human review and data/privacy constraint.
• Extract and review brand elements from source marketing material, then create a reusable brand-context boilerplate.
• Create and validate B2B or B2C personas relevant to a market, offering and industry.
• Map feature preference and a five-stage marketing journey for a selected persona.
• Evaluate a piece of marketing content against a persona and journey stage, improve it with minimal changes, and decide whether it is ready to publish.
• Generate a conversion-focused social-media post from a news article using defined persona, stage and conversion context.