System in Motion - Blog - Technology for all

Considering a new brand to better represent our AI expertise, we plan to depart from our decade-old, generic ‘System in Motion’ name. We will use generative AI to suggest unique, protectable brand names.

In a significant shift in its technological strategy, McDonald’s has officially announced the termination of its AI-driven drive-thru ordering system , a project in collaboration with IBM started in 2021. McDonald’s “told franchisees that it’s winding down an AI drive-thru ordering partnership with IBM no later than July 26th, 2024,” McDonald’s stated.

Our AI Accelerator is a launchpad for AI Transformation. We streamline all crucial activities into a single, focused month, providing the push companies need to prioritize and achieve significant results in their AI journey.

We are thinking about creating a new brand to better represent our expertise in AI. We have used the same brand for over a decade. It is now time to consider a more representative name.

On June 20th, 2024, we had the privilege of participating in a event organized by Healthcare Dialog, a renowned association focused on the future of medical, pharmaceutical, and biotech industries. Held at the prestigious Victoria House in Shanghai, the event brought together top minds in healthcare to explore the transformative potential of generative AI.

On June 13th, we had the privilege of delivering a keynote event hosted by la French Tech Shanghai. Guillaume Mallet, an Account Manager at System in Motion, was invited as the speaker to share his insights and expertise on the adoption of AI in companies.